ABC Kids – Play School

Packaging style guide design for one of Australia’s most iconic children’s brands. The work focused on creating a bold, simple system that heroed the beloved Play School characters, reintroduced the signature window shapes, and incorporated layered craft textures to capture the brand’s playful, handmade feel. Clear, user-friendly guidelines and production-ready files were developed to support consistency and streamline approvals across teams.

Art Direction − Illustration - Graphic Design